- Consider the types of people you want as fans, followers etc.
- Plan a strategy and activity of engagement.
- Make sure you only post great content that is relevant for those people.
- Look into what is popular on the platforms where your target market is most active.
- Take time to research what your competitors are using social media to achieve.
- Look into what has worked well on your own platforms eg what got the most likes/shares etc.
- Be sure to post content on the best days and at the best times of the week when your audience is online.
- Only include your location if its appropriate and relevant.